• Interim management, market research, partnerships and international growth in the digital world

    Market Extension

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    We work for innovators

    We work from Amsterdam and help grow innovative start ups and corporate sponsored digital initiatives. Our clients and partners have in common that they (1) offer new concepts and products, (2) have a large digital component (Internet, SaaS, mobile, AI, digital marketing) and (3) have a strong potential for domestic or international growth.


    We act as (pro deo) mentor of African start ups at Justice accelerator HiiL and are accredited by the Dutch government for government sponsored internationalisation projects (Starters International Business).


    Active since 1999, Market Extension must be one of the longest existing Internet related business service providers around!

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    Our services

    To help organisations act quickly, cost effficiently and without losing strategic opportunities Market Extension offers tailormade growth services:

    • Market research & strategy formulation
    • Online marketing & lead generation
    • Interim country & market management
    • Partner search & selection
    • Roadshows
    • Finding staff and other localisation services

    We work from Amsterdam, The Netherlands and have performed a range of projects in the main European markets.


    After a first call or meeting we make a tailor made proposal of activities for your review. In specific cases we can lower our fees for commission or other result based components.



  • Who we worked for

    partial list of companies we worked for

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    We have worked for a range of organisations from Europe, Asia and the USA. They have in common that they are innovative, digital and growth oriented.


    Some examples of clients:


    Publicly traded companies and organisations:

    Google (Marketing technology), Level 3 (Telecom), Tele2 (Telecom, VOIP), Vivendi/ Softbank (venture capital), Marin Software (Marketing automation), About.com (Portal/ market place), Shopsmart (now Yahoo, comparative shopping, eCommerce), ABN AMRO Bank (BtoB finance), KPN (Telecom/ consumerportal), RealNext (Marketing platform Real estate), Dutch Media Authority (Government)


    Start up and private:

    Postcode loterij (eGaming), Blick (Mobile content), Dynamis (Real estate), Data Collectief (Company info/ big data), De Hoge Dijk (Golf-Sports), Andalucian Dream Homes (Online Property marketing), QSD Group (Online Property Marketing), Citikey (Mobile travel tool), Luckysurf (Online Gaming), Traveldiamonds (eTravel), eDreams (eTravel), Bannerwise (Online banner creation), 4Shipping (Uber for inland shipping), Convious (Marketing AI), Capsearch (fintech) and more

  • Additional services

    We offer some specific services that may be of interest

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    Interim management and long term projects

    longer term cooperation

    If you look for longer term country or market management we are happy to help. This gives you the possibility to enter new markets cost efficiently, quickly and taking advantage of an opportunity without investing too much time. We have experience setting up and/ or running country start up operations for several years. We can also focus on running your local marketing activities and other projects, at relatively low costs without the need to set up local fiscal entities.

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    Real estate sector business development

    relevant experience in conservative sector

    Due to the extensive experience in the digitalisation of the real estate sector we are especially equipped to help companies in this sector. Berend van Hemel has performed online lead generation projects for leading Spanish real estate agents generating over 200 mln euros in sales. He has also been managing director for RealNext, a leading marketing platform for the commercial property sector on the Dutch market, set up by JLL, CBRE and Cushman (DTZ) and consultant to several real estate start ups. We are always interested to see if we can help start ups and corporate innitiatives in real estate to manage and/ or help grow their business.

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    Companies looking for a senior commercial team member

    participation in projects

    Innovative start and scale ups with a large digital component may need an extra member of the management or project team to improve the operations from a commercial perspective. IoT, big data, marketing automation, online platforms, eTravel. We appreciate to be contacted to see if we can help.

  • Blog

    Things we wrote that may be of interest

  • Contact today



    J, van Stolberglaan 120, 1412BK Naarden (Greater Amsterdam)


    Please use this form, we will contact you as soon as we can.

    Leave phone number and we will call you back.

  • Who

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    Berend van Hemel

    Market Extension founder is Berend van Hemel, Amsterdam based, MBA Groningen University, Spanish (UNAM Mexico City), speaks 4 European languages, extensive experience in international business development, strategy and marketing. Sector experience include real estate, travel, gaming, logistics, fintech, ecommerce, marketing technology. Other keywords: Start up management and interim business development, marketing of online and mobile tools and apps, growth strategy and implementation. Mentor Hill Innovating Justice incubator.