• For interim management, partnerships and international growth services in the digital world

    Market Extension

  • We work for innovators

    We work from Amsterdam and help grow innovative start ups and corporate sponsored digital initiatives. Our clients and partners have in common that they (1) offer new concepts and products, (2) have a large digital component (Internet, SaaS, mobile, AI, digital marketing) and (3) have a strong potential for domestic or international growth.


    We act as (pro deo) mentor of African start ups at Justice accelerator HiiL and are accredited by the Dutch government for government sponsored internationalisation projects (Starters International Business).


    Active since 1999, Market Extension must be one of the longest existing Internet related business service providers around!

  • Our services

    To help organisations grow quickly, cost effficiently and without losing strategic opportunities Market Extension offers tailormade growth services:

    • Market research & strategy formulation
    • Online marketing & lead generation
    • Interim country & market management
    • Partner search & selection
    • Roadshows
    • Finding staff and other localisation services

    We work from Amsterdam, The Netherlands and have performed a range of projects in the main European markets and occasionally in the USA and Asia.


    After a first discussion we make a tailor made proposal of activities. In specific cases we can lower our fees for commission or other result based components.



  • Who we worked for

    partial list of companies we worked for

    We have worked for a range of companies from Europe, Asia and the USA. They have in common that they are innovative, digital and their services can be sold in new markets.


    Some examples of clients:


    Publicly traded companies and organisations:

    Google (Marketing technology), Level 3 (Telecom), Tele2 (Telecom, VOIP), Vivendi/ Softbank (venture capital), Marin Software (Marketing automation), About.com (Portal/ market place), Shopsmart (now Yahoo, comparative shopping, eCommerce), ABN AMRO Bank (BtoB finance), KPN (Telecom/ consumerportal), RealNext (Marketing platform Real estate)


    Start up and private:

    Postcode loterij (eGaming), Blick (Mobile content), Dynamis (Real estate), Data Collectief (Company info/ big data), De Hoge Dijk (Golf-Sports),

    Andalucian Dream Homes (Online Property marketing), QSD Group (Online Property Marketing), Citikey (Mobile travel tool), Luckysurf (Online Gaming), Traveldiamonds (eTravel), eDreams (eTravel), Bannerwise (Online banner creation), 4Shipping (Uber for inland shipping), Convious (Marketing AI), Capsearch (fintech) and many more

  • Who

    Berend van Hemel

    Market Extension founder is Berend van Hemel, Amsterdam based, MBA Groningen University, Spanish (UNAM Mexico City), speaks 4 European languages, extensive experience in international business development, strategy and marketing. Sector experience include real estate, travel, gaming, logistics, fintech, ecommerce, marketing technology. Other keywords: Start up management and interim business development, marketing of online and mobile tools and apps, growth strategy and implementation. Mentor Hill Innovating Justice incubator.

    Marc Olivier

    Marc, associated partner for South East Asia is based in Bangkok and Singapore, bringing 25 years of experience in the IOT, telecom, Internet & Cloud industry, including more than 20 years in Asia. A wealth of hands-on expertise across Asia covering sales, business development, channel selection and management, team building/recruitment and strategic partnerships. Among others, he has lead the successfull development of IOT network /solutions & services and telecom, internet services, assisting start-ups such as Sigfox, Unabiz, BTI Systems, Ekinops to establish and grow successfully their business in Asia, from Japan to India.

    Noha Cok

    Noha Cok is Market Extension partner for the Middle East region. Also speaks fluent Arabic, Dutch and English. With extensive background in sales, sales improvement and account management for a range of tech companies. With an extensive network she can open doors and find partners in the main Middle Eastern countries.

  • Additional services

    We offer some specific services that may be of interest

    Interim management and long term projects

    longer term cooperation

    If you look for longer term country or market management we are happy to help. This gives you the possibility to enter new markets cost efficiently, quickly and taking advantage of an opportunity without investing too much time. We have experience setting up and/ or running country start up operations for several years. We can also focus on running your local marketing activities, at relatively low costs without the need to set up local fiscal entities.

    Real estate sector business development

    relevant experience in conservative sector

    Due to the extensive experience in the digitalisation of the real estate sector we are especially equipped to help grow start ups in this sector. Berend van Hemel has performed online lead generation projects for leading Spanish real estate agents generating over 200 mln euros in sales. He has also been managing director for RealNext the marketing platform for the commercial property sector on the Dutch market, set up by JLL, CBRE and Cushman (DTZ) and consultant to several real estate start ups. We are always interested to see if we can help start ups and corporate innitiatives in real estate to manage and/ or help grow their business.

    Companies looking for a senior commercial team member

    participation in start ups

    Innovative start and scale ups with a large digital component may need an extra member of the management team to improve the operations from a commercial perspective. IoT, big data, marketing automation, online platforms, eTravel. We appreciate to be contacted to see if we can help in return for a lowered fee and a share in the company/ results. We in general do not actively invest.

  • Blog

    Things we wrote that may be of interest

  • Starters International Business (Dutch grant)

    We are accredited by the Dutch government to help Dutch companies with their international growth

    Starters International Business

    For Dutch companies that want to develop their international business and have limited experience the Starters International Business grant is available, offered by the RVO/ Dutch Ministry of Foreign Affairs. We are a consultant for these projects. SME companies can obtain a voucher worth 2400 euros to help to assess the possibilities abroad. There are no costs for the company. During 3-5 sessions we identify the markets that are most attractive, look at the appropriate business models and develop an action list to get started. Often we also contact potential partners and clients and do market research to get relevant market information. It is a functional and effective grant that really helps to obtain good insight into the international possibilities for start ups and the best way forward on international markets. Market Extension helps about 10 companies per year through this grants. The project is open to all Dutch SME's. We focus on innovative start ups, mainly in the digital space. If you are interested to learn more, please contact Berend van Hemel at 035 2055015 or through email.

  • Contact today



    J, van Stolberglaan 120, 1412BK Naarden (Greater Amsterdam)


    Due to the high volume of unsolicited phonecalls we stopped mentioning our phonenumber, so please get in touch, using this form!

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