• For interim management, partnerships and European growth services in the digital world

    Market Extension

  • We work for innovators

    We work from Amsterdam and help grow innovative start ups and corporate sponsored digital initiatives. Our clients and partners have in common that they (1) offer new concepts and products, (2) have a large digital component (Internet, SaaS, mobile, AI, digital marketing) and (3) have a strong potential for domestic or international growth.


    We act as (pro deo) mentor of African start ups at Justice accelerator HiiL and are accredited by the Dutch government for government sponsored internationalisation projects (Starters International Business).


    Active since 1999, Market Extension must be one of the longest existing Internet related business service providers around!

  • Our services

    To help organisations grow quickly, cost effficiently and without losing strategic opportunities Market Extension offers tailormade growth services:

    • Market research & strategy formulation
    • Online marketing & lead generation
    • Interim country & market management
    • Partner search & selection
    • Roadshows
    • Finding staff and other localisation services

    We work from Amsterdam, The Netherlands and have performed a range of projects in the main European markets and occasionally in the USA and Asia.


    After a first discussion we make a tailor made proposal of activities. In specific cases we can lower our fees for commission or other result based components.



  • Who we worked for

    partial list of companies we worked for

    We have worked for a range of companies from Europe, Asia and the USA. They have in common that they are innovative, digital and their services can be sold in new markets.


    Some examples of clients:


    Publicly traded companies and organisations:

    Google (Marketing technology), Level 3 (Telecom), Tele2 (Telecom, VOIP), Vivendi/ Softbank (venture capital), Marin Software (Marketing automation), About.com (Portal/ market place), Shopsmart (now Yahoo, comparative shopping, eCommerce), ABN AMRO Bank (BtoB finance), KPN (Telecom/ consumerportal), RealNext (Marketing platform Real estate)


    Start up and private:

    Postcode loterij (eGaming), Blick (Mobile content), Dynamis (Real estate), Data Collectief (Company info/ big data), De Hoge Dijk (Golf-Sports),

    Andalucian Dream Homes (Online Property marketing), QSD Group (Online Property Marketing), Citikey (Mobile travel tool), Luckysurf (Online Gaming), Traveldiamonds (eTravel), eDreams (eTravel), Bannerwise (Online banner creation), 4Shipping (Uber for inland shipping), Convious (Marketing AI), Capsearch (fintech) and many more

  • Who to contact?

    Berend van Hemel

    Market Extension founder is Berend van Hemel, Amsterdam based, MBA Groningen University, Spanish (UNAM Mexico City), speaks 4 European languages, extensive experience in international business development, strategy and marketing. Sector experience include real estate, travel, gaming, logistics, fintech, ecommerce. Other keywords: Start up management and interim business development, marketing of online and mobile tools and apps, growth strategy and implementation. Mentor Hill Innovating Justice incubator. Takes photo's , father of 2 girls and 1 boy, reads one Blinkist summary per day and works out for 7 minutes per day.

  • Additional services

    We have some specific interests that may be of your interest

    Interim management and long term projects

    longer term cooperation

    If you look for longer term country or market management we are happy to help. This gives you the possibility to enter new markets cost efficiently, quickly and taking advantage of an opportunity without investing too much time. We have experience setting up and/ or running country start up operations for several years. We can also focus on running your local marketing activities, at relatively low costs without the need to set up local fiscal entities.

    Real estate sector business development

    relevant experience in conservative sector

    Due to the extensive experience in the digitalisation of the real estate sector we are especially equipped to help grow start ups in this sector. Berend van Hemel has performed online lead generation projects for leading Spanish real estate agents generating over 200 mln euros in sales. He has also been managing director for RealNext the marketing platform for the commercial property sector on the Dutch market, set up by JLL, CBRE and Cushman (DTZ) and consultant to several real estate start ups. We are always interested to see if we can help start ups and corporate innitiatives in real estate to manage and/ or help grow their business.

    Companies looking for a senior commercial team member

    participation in start ups

    Innovative start and scale ups with a large digital component may need an extra member of the management team to improve the operations from a commercial perspective. IoT, big data, marketing automation, online platforms, eTravel. We appreciate to be contacted to see if we can help in return for a lowered fee and a share in the company/ results. We in general do not actively invest.

  • Blog

    Things we wrote that may be of interest

  • (Dutch) Subsidy Starters International Business

    We are accredited by the Dutch government to help Dutch companies with their international growth through a grant, text in Dutch underneath explains how this works for them

    Starters International Business

    Voor Nederlandse organisaties die in het buitenland actief willen worden heeft de RVO een aantal subsidies in het leven geroepen. Een van de subsidies is de Sib (Starters International Business). Het gaat om een bedrag van 2400 euro die de RVO doneert in de vorm van een voucher. De voucher wordt gegeven aan MKB ondernemers die daarvoor kosteloos een door RVO geaccrediteerde consultant kunnen inhuren die helpt bij de eerste stappen in internationalisatie. De adviseur denkt mee om in een aantal sessies te komen tot een plan en aanpak met aandacht voor ambities, wat er moet gebeuren, welke markten interessant zijn en via welk distributiemodel dit kan. Jaarlijks zijn 1000 vouchers beschikbaar en deze blijken gretig aftrek te vinden. Het is een goed functionerende subsidie, die door vele ondernemers is gewaardeerd. Market Extension is een van de uitvoerders van dit programma en helpt op deze manier uiteenlopende bedrijven.

    Welke organisaties helpen wij?

    Wij hebben vele jaren en vrij unieke internationalisatie ervaring in de wereld van start ups en "digital natives", inmiddels meer dan 40 van dit soort bedrijven geholpen, van het Amerikaanse Google tot Nederlandse KPN en het Franse Vivendi tot het Engels/ Spaanse eDreams. En een hele rits kleinere organisaties uit Nederland, VS en andere Europese landen. Voor wat betreft het Sib programma ligt de ambitie op het helpen van circa 12 organisaties per jaar. Onze expertise ligt duidelijk bij bedrijven met een sterke digitale component, dus start ups en digital natives in onder ander e-commerce, data, artificial intelligence en marketing platformen. Na het programma is het mogelijk dat wij via ons internationale netwerk praktische kansen helpen vinden in Europa of daarbuiten. Voor specialistische sectoren waar wij geen specialist zijn (agrarisch, medisch, industrie) brengen wij u indien gewenst in contact met andere uitvoerders van het programma.


    Als u meer wilt weten belt u Berend van Hemel op 035 20 55 015, of neemt u contact op via het contactformulier.

  • Contact today

    Phone: +31(0) 35 20 55 015


    J, van Stolberglaan 120, 1412BK Naarden (Amsterdam outskirts)


    Please get in touch!

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